Concept Board

Concept Board

-Lucian Bernhard- He was born in Germany in 1883 and was mostly self taught but studied briefly in Munich. He designed posters, type, packaging, textiles, interiors and trademarks for companies. He influenced modern art  and the poster styled art known as “Plakatstil” in Europe and the United States after he moved to America from Berlin in 1923. He preferred classic book typefaces but also developed a number of display typefaces that often included his name(Bernhard Gothic, Bernhard Fashion, Bernhard Tango, Lucian). After moving to the US he became an graphic artist and interior designer, mainly worked on painting and sculpting until his death in 1972.

This artist uses Bold lettering to catch the audiences eye and used simplified shapes and and objects. Most of his artwork involves the use of large bold letters, typically seen in posters, to send a message. Some of his propaganda posters were probably influenced by events like WWI in order to sell war bonds. Bernhard also uses simple colors in his lettering, making his work very modern and similar to some posters we see in our current time period.

Suprematism Movement(1920’s)

-Originated in Russia which mostly geometric shapes particularly squares and circles making the pieces look very simple.

De Stijl(1920’s)

-This artist showed simplicity and abstraction by using horizontal and vertical lines, and also by using only primary colors to show order in his art.